Business Development and Marketing Manager - Public Policy

Company: Mayer Brown
Location: Washington
Posted on: May 16, 2025

Job Description:

OverviewMayer Brown is an international law firm positioned to represent the world's major corporations, funds, and financial institutions in their most important and complex transactions and disputes. We are recognized by our clients as strategic partners with deep commercial instincts and a commitment to creatively anticipating their needs and delivering excellence in everything we do.We are a collegial, collaborative firm where highly motivated individuals with an unwavering commitment to excellence receive the opportunity, support, and development they need to grow, thrive, and realize their greatest potential all while supporting the Firm's client service principles of excellence, strategic partnership, commercial instinct, integrated strengths, innovation, and collaboration across our international firm.If you enjoy working with team members whose defining characteristics are exceptional client service, initiative, professionalism, responsiveness, and adaptability, you may be the person we are seeking to join our Business Development and Marketing department in our Washington, D.C. office, as a Business Development and Marketing Manager.The Business Development and Marketing Manager will support Mayer Brown's Public Policy, Regulatory and Government Affairs practice and practice-adjacent areas. This role will lead the business development and marketing efforts of the group, which is a key strategic priority for the firm, and help expand our reputation as a leading global legal advisor to our clients. Join a dynamic team where your business development skills will be amplified by collaborating with a deep bench of former high-ranking government officials advising on cutting-edge issues on a national and international level. ResponsibilitiesEssential Functions:

• Business Plans & Infrastructure
  • Develops and supports annual marketing and business development business plan development focused on priorities outlined by firm leaders and/or assigned teams, including thought leadership platforms, communications, and client outreach
  • Collaborate with Business Development & Marketing department leadership and group leaders to develop annual budgets to support initiatives outlined in business plan(s) or as outlined by leadership, including specifying key strategic and tactical objectives and means to achieve annual goals
  • Manage day-to-day responsibilities to ensure that assignments and projects are properly managed and in alignment with the firm's overall strategic efforts, and that service to clients is exceptional
  • Support the onboarding and integration of lateral lawyers
  • Business Development & Profile Raising Initiatives
    • Develop and support the implementation of key BD initiatives, including priority client targeting and campaigns, client satisfaction, client seminars and networking events, as well as other initiatives to enhance business development efforts
    • Engage in research and analysis and competitive intelligence-gathering
    • Support the collection and maintenance of CRM-based contact and other data for marketing planning and for mailing lists
    • Support in the collection and reporting of matter experience
    • Partners with BD&M colleagues to facilitate the completion of directory submissions; regional surveys; league table/industry survey content; specific lawyer and practice awards and accolades; and other profile-raising initiatives on behalf of the industry group
    • Support coordination of business development training for lawyers
    • Pitches & Proposals & Marketing Materials
      • Manages responses to RFPs, and pitch, presentation, and other opportunities via the development of written proposal and presentation materials for the industry group and liaise with others when relevant
      • Develop new marketing brochures and edit and refine existing ones; maintain practice descriptions in BD&M-shared systems
      • Periodically review and consult with lawyers regarding their bios and practice descriptions to ensure that they are current
      • Local Office Support
        • When relevant, provide support for seminars, sponsorships, and other events and initiatives pursued by the firm in your local office
        • When relevant, support the onboarding and integration of lateral lawyers
        • Other
        • • Assist with the supervision and training of more junior team members
          • Performs other duties as assigned or required to meet Firm goals and objectivesQualificationsEducation/Training/Certifications:
            • Bachelor's degree in a related fieldProfessional Experience:
              • Six or more years of demonstrated success in a marketing, research, management, and/or communications-related field, either in the professional services (g., law, accounting, or consulting) or in a comparable position(s) in the corporate, trade association, or academic sectorsTechnical Skills:
                • Proficiency in Microsoft Office productsPerformance Traits:
                  • Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the Firm and outside vendors
                  • Ability to work in a diverse team environment and effectively support the demanding needs of the Firm
                  • Ability to work under pressure, meet deadlines with shifting priorities
                  • Must be a self-starter with a high level of initiative
                  • Strong customer service skills, able to anticipate needs and exercise independent judgment
                  • Strong attention to detail, organizational skills and the ability to manage multiple projects
                  • Maintains confidentiality and exercises discretion
                  • Exercises solid strategic thinking and problem-solving skills
                  • Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company
                  • Demonstrated good judgment, a team-first orientation, meticulous and results drivenManagement Accountabilities:
                    • Demonstrates leadership and supervisory experience including managing projects and workflows, effectively leveraging BD&M team support as needed
                    • Manages processes for direct reports in relation to performance appraisals, annual compensation, goal setting and performance counseling
                    • Leads by example, providing guidance, coaching, and mentorship to BD&M team members
                    • Operational budget analysis and recommendations
                    • Conducts analysis of staffing levels and participation in the recruitment process
                    • Able to determine and implement change processes to improve workflow efficiencies
                    • Process- and service-oriented with strong leadership and project management skills
                    • Able to set priorities and delegate in an efficient manner
                    • Analysis of staffing levels and requests for assistance
                    • Operational budget analysis and recommendationsPhysical Requirements:
                      • May require travel to other offices as neededThe typical pay scale for this position is between $139,800 and 184,900, although the actual wage or salary could be lower or higher if the candidate's education, experience, skills and internal pay alignment are different from those specified.The above is a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.The Firm may modify and amend this job description at any time at its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.We offer competitive compensation and comprehensive benefits, including medical/dental/vision/life/and AD&D insurance, 401(k) savings plan, back-up childcare and eldercare, generous paid time off (PTO), as well as opportunities for professional development and growth.Thank you for your interest in Mayer Brown. We are committed to providing equal opportunity and reasonable accommodations to applicants and employees with disabilities and disabled veterans. To request a reasonable accommodation related to the application process and/or job interview, please emailuslateralrecruiting@mayerbrown.com. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.#LI-HYBRID #BF1
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