Marketing Research Strategist

Company: Navy Federal Credit Union
Location: Winchester
Posted on: June 4, 2025

Job Description:

OverviewTo provide expert research project management and strategic primary research guidance to internal business partners. To act as the voice of the member (and potential member), while providing assistance to business partners who make decisions about Navy Federal's strategy and operations. Complete moderately complex/varied tasks of moderate latitude requiring basic research and moderate analysis.ResponsibilitiesDesign and execute custom quantitative research projects for internal clients across a wide variety of financial topics (brand, credit card, mortgage, consumer loan etc.): these projects will vary not only by topics, but also by methodology (IDIs, online focus groups, online surveys, etc.) and project type (CSAT/CX, concept testing, product optimization, segmentation, etc.)Anticipate research support needs and strategy planning to business partners to help in their decision making process to solve business issues, meet project objectives and/or strategic initiativesResponsible for executing, analyzing, and providing actionable insights through research to ensure business goals are met while all projects are completed on time and within budgetManage custom quantitative and qualitative market research projects with increasingly less supervision required over timeWrite detailed proposals that cover the key objectives, recommended approach (and why), main deliverables/outputs, timing and budgetDevelop research instruments, e.g., screeners, questionnaires, and moderator guides etc., with a clear sense of what the data will look like on the backend and how best to report themProgram and send out surveys using QualtricsTest survey programming logic to ensure research participants receive appropriate questions based on their responsesManage respondent recruitment and oversee fieldworkProof questionnaires, discussion guides, data files, data tables, reports and other deliverables as neededAnalyze and interpret quantitative and qualitative data to uncover insightsPartner with team members and research vendors to develop reports in PowerPointGenerate analysis and report specifications, e.g., banner points and associated statistical testing for data crosstabulationsCreate PPT reports with an emphasis on storytellingInteract regularly with internal clients and partnersQualificationsHave 3-5+ years of experience at a market research supplier (or a very hands-on corporate research department), with prior experience in most (ideally all) of the responsibilities described aboveStrong organizational and time management skills with the ability to plan, prioritize, manage, and effectively deliver on multiple projects simultaneously with minimal supervisionBasic understanding of research methodologies from sampling through advanced analytics like MaxDiffStrong knowledge of and experience with statistical packages like SPSS, and/or ExcelExperience in programming and analyzing surveys in QualtricsStrong experience in quantitative research, coupled either with qualitative experience, or an interest in developing skills in qualitative researchHighly curious, open-minded, flexible, a quick learner, comfortable asking questions, and has strong problem solving skillsExtremely strong attention to detail and highly accurate proofing skills; self-motivated to ensure work is completed correctlyExperienced with PowerPoint - able to quickly and accurately create visually appealing charts from data tabulationsStrong experience with Excel (e.g., pivot tables, xlookups, macros) and a desire to learn moreHighly organized practices active listening, note-taking, and documentation of work processesAble to work effectively independently, as well as when partnering with team membersAble to multi-task and deliver reports on timeStrong communication skills (written and oral)Desired QualificationsAbility to create an appropriate strawman report with limited directionAbility to write accurate and insightful text for reportsExperience running data tabulations (or interest in learning)Experience with any potentially relevant software/platforms (e.g., SPSS, Q, DisplayR, R, Power BI, Decipher, Access, SQL, Python, Qualtrics, WinCross)Familiarity with statistical analyses (e.g., correlations, regression, Discrete Choice, Max-Diff)Prior experience with conducting in-depth interviews (IDIs), leading online discussion forums (bulletin boards), and/or moderating focus groupsKnowledge of Navy Federal operationsFamiliarity with the military communityHours: Monday - Friday, 8:00AM - 4:30PMLocations: 820 Follin Lane, Vienna, VA 22180 - 5550 Heritage Oaks Drive, Pensacola, FL 32526 - 141 Security Drive, Winchester, VA 22602About UsNavy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.Our approach to careers is simple yet powerful: Make our mission your passion. Best Companies for Latinos to Work for 2024 Computerworld Best Places to Work in IT Forbes 2024 America's Best Large Employers Forbes 2024 America's Best Employers for New Grads Forbes 2024 America's Best Employers for Tech Workers Fortune Best Workplaces for Millennials 2024 Fortune Best Workplaces for Women 2024 Fortune 100 Best Companies to Work For 2024 Military Times 2024 Best for Vets Employers Newsweek Most Loved Workplaces 2024 PEOPLE Companies That Care Ripplematch Recruiting Choice Award Yello and WayUp Top 100 Internship ProgramsFrom Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected Veteran.Hybrid Workplace: Navy Federal Credit Union is a hybrid workplace, and details will be discussed during your interview process.Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring teams discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market positionBank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.by Jobble

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