Director, Customer Data Platforms

Company: 2U
Location: State Farm
Posted on: December 31, 2025

Job Description:

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential. What We’re Looking For: 2U is seeking a transformational Director to lead the vision, development, and continuous evolution of our Customer Data Platform (CDP) — the central engine powering the teams responsible for driving revenue and growth. Reporting into the Marketing Technology Product organization, this leader will play a pivotal role in shaping how 2U connects data, technology, marketing strategy, and customer insights to create a truly customer-centric product experience and cohesive multi-channel engagement strategy. We are looking for an ambitious, outcomes-driven leader who can turn complex data ecosystems into competitive advantage — accelerating our ability to deliver personalized, consistent, and high-impact interactions across every digital and ecommerce touchpoint. This role is not only about managing systems, but about driving measurable business results, influencing strategy, and enabling the next generation of data-powered marketing at scale. Responsibilities Include, But Are Not Limited To: Provide strategic leadership and senior level oversight to drive development of our CDP capabilities, based on the needs of our internal customers and the expectations of our learners around the use of data for experience personalization Contribute to the creation of robust segmentation and testing strategies aimed at personalizing the customer experience (revenue teams such as marketplace and marketing will own the customer journey and segmentation criteria) Partner with engineering, data science, marketing, product, and other cross-functional teams to define data structures, general product requirements and user acceptance testing models for customer data models and CDP functionality Ensure that business goals and objectives surrounding CDP are met and allow the organization to leverage powerful insights that drive strategic decision-making for our customer data strategies Own the customer data platform and be an evangelist for its value proposition, including promoting new features, being the SME for CDP best practices, providing documentation for end users, and solving for the normalization of customer data across multiple, siloed lines of businesses. Understand privacy regulations like GDPR and CCPA and work with our privacy, engineering, and security teams to ensure consent and permissions are updated and upheld when needed Things That Should Be In Your Background: Bachelor’s degree required, Master’s degree preferred Minimum 8-10 years industry experience in a product management or marketing technology Minimum 8-10 years experience with customer data platforms (CDPs) and best practices. Twilio Engage (formerly Segment Personas) and/or Salesforce CDP preferred. Experience in the education and/or ecommerce industry preferred Comfortable learning and discussing technical concepts Strong planning, communication and organizational skills Experience working on cross functional teams with multiple stakeholders Project management experience a plus Other Attributes That Will Help You In This Role: This is a hybrid position requiring 2-3 days per week at our office in Arlington, VA. Benefits & Culture Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. NoBackRow We offer comprehensive benefits (unique per country) and excellent work/life balance. Full-time, U.S.benefits include: Medical, dental, and vision coverage Life insurance, disability, and 401(k) employer match Free snacks and drinks in-office Generous paid holidays and leave policies, including unlimited PTO Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break The anticipated base salary range for this role is ($168,000 - $193,000), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired. 2U Diversity and Inclusion Statement At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 2U is committed to providing reasonable accommodations during our recruitment process. About 2U LLC For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. About edX edX is the education movement for restless learners and a leading global online learning platform from 2U, LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And were not stopping there — were relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. 2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Keywords: 2U, Dale City , Director, Customer Data Platforms, IT / Software / Systems , State Farm, Virginia